I need pathway clarity
Understand your current position and what to do next.
Explore career assessments →For International Medical Graduates · Australia
Your Australian medical career needs a strategy—and the tools to put it into practice.
We combine Australian medical recruitment expertise, individual career support and personalised AI-powered tools to help International Medical Graduates understand where they stand, identify appropriate opportunities and prepare for their next step.
Human expertise. Personalised strategy. Smarter technology.
Our purpose
You shouldn’t have to work this out alone.
We don't just tell IMGs what to do. We build the strategy and tools to help them do it.
You have spent years training, treating patients and building your medical career. Moving to Australia can mean learning an unfamiliar system of pathways, registration, hospital recruitment, job classifications and employer expectations—often while living and working on the other side of the world.
IMG Career Branding exists to make that journey clearer and more manageable. We help you understand where you stand, what may be preventing progress and which next steps make sense for your circumstances.
Then we help you put that strategy into practice, through individual support and tools designed around the work doctors actually need to do.
Find your starting point
Where are you now?
Start with the question or task you need help with.
My applications aren’t progressing
Review your targeting, readiness and application strategy.
Find non-specialist support →I need document support
Strengthen your CV, cover letter and LinkedIn profile.
View document packages →I need suitable opportunities
Focus your search around your profile and employer requirements.
Explore Personalised Job WatchI have an interview
Prepare and practise for Australian medical interviews.
Explore Interview Lab →I’m a specialist
Connect college evidence, pathway decisions and employment strategy.
Explore specialist support →Choose the right journey
Different doctors need different strategies.
Specialist and non-specialist IMGs face different pathway, evidence, registration and employment questions. Start in the section designed for your position.
01
Non-Specialist IMGs
For doctors navigating the Standard or Competent Authority Pathway, seeking their first Australian hospital role or trying to understand why applications are not progressing.
- Career and pathway assessment
- Role level and hospital targeting
- CV, cover letter and LinkedIn positioning
- Applications, interviews and ongoing strategy
02
Specialist IMGs
For experienced specialists and consultants navigating college assessment, comparability, evidence strategy, specialist employment or supervised practice.
- Specialist career assessment
- College pre-assessment and evidence review
- Specialist role and hospital strategy
- Submission and implementation support
Your career journey
A clear direction, with support to put it into practice.
Right pathway → Right positioning → Right opportunities → Right applications → Interview preparation → Career progression
Right pathway
Understand where you stand and what applies to your profile.
Right positioning
Present your clinical experience for Australian employers.
Right opportunities
Identify roles that fit your experience and registration position.
Right applications
Prepare focused materials around the employer’s requirements.
Interview preparation
Practise explaining your experience and clinical judgement.
Career progression
Review outcomes and adapt your strategy as your career develops.
Our services and tools
Human expertise, supported by practical tools.
From individual assessment to practical implementation, choose the support that addresses your next step.
Personalised system
IMG Application Studio™
Prepare targeted CVs, cover letters and selection criteria responses with professional documents, personalised AI tools, expert setup and training.
Explore the complete system →Built around your background
Use your actual qualifications, clinical experience and professional examples across your applications.
Ready for future vacancies
Learn to tailor your applications independently, with a professional foundation you can use again.
Enquire on WhatsApp →IMG Personalised Job Watch
Stop spending hours on jobs that don’t fit.
Have opportunities searched and screened around your pathway, registration, experience, supervision needs and work rights.
Francine MiceliFounder and IMG Career Strategist
Francine Miceli · Founder
Why I created IMG Career Branding
I created IMG Career Branding because I saw highly experienced doctors struggling to move forward—not because they lacked ability, but because they didn’t understand how the Australian system worked or how employers were assessing them.
My background in Australian medical recruitment showed me the gap between what many IMGs believed employers were looking for and what actually happened during recruitment. I wanted to bridge that gap and help doctors make informed decisions about their careers.
That remains the centre of my work: understanding the individual doctor, explaining their position clearly and building a practical strategy around their experience and goals.
Now I’m taking that further by developing personalised tools that help doctors implement what they learn. Technology can reduce the time spent searching, repeating the same work and trying to interpret the system alone.
The human relationship stays central. Professional judgement and individual assessment guide the strategy; technology helps make it easier to put into practice.
We don't just tell IMGs what to do. We build the strategy and tools to help them do it.
Meet FrancineOur mission
Clarity, confidence and direction.
Our mission is to combine human expertise, personalised career strategy and intelligent technology to help International Medical Graduates navigate the Australian medical employment system with greater clarity, confidence and direction.
We help doctors understand where they fit, identify appropriate opportunities and present their experience effectively. Through individual support and practical tools, we aim to reduce wasted searching, irrelevant applications and repeated work throughout their Australian career journey.
How technology supports you
Built around expertise. Designed to make the work easier.
Our AI-powered tools support practical tasks such as finding relevant opportunities, tailoring application materials and preparing for interviews.
They are developed around our Australian medical recruitment knowledge and direct work with IMGs. Individual circumstances and professional judgement remain central to the guidance we provide.
Free IMG learning
Learn how the Australian medical market fits together.
Use the free resources to improve your understanding. Use personalised strategy when your qualifications, experience and target role materially change the answer.
IMG Career Strategy Webinars
Practical discussions on pathways, employability, recruitment and professional positioning.
Visit YouTube →Free Telegram Group
Join other IMGs for CV and application tips, recruitment updates, interview guidance, short practical resources, Q&A sessions, workshops and training.
Join the free Telegram group →Guides & Webinars
Start with selected resources for non-specialist careers, specialist pathways and LinkedIn positioning.
View free resources →Before you begin
Questions doctors often ask.
The correct answer depends on more than examination status. Your training, clinical recency, registration position, target level, geography and timing may all change the strategy.
Tell us about your position →Which service should I start with?
If the problem is not yet clear, begin with the career assessment for your pathway group. It is designed to identify the actual bottleneck before further work is recommended.
Do you support both specialist and non-specialist IMGs?
Yes. They are assessed separately because their pathway, evidence, registration and employment questions are materially different.
Can you guarantee registration, an interview or a job?
No. IMG Career Branding provides strategic and practical career support. Decisions remain with regulators, colleges and employers.
How do your AI-powered tools fit with individual support?
Technology helps with practical tasks and repeated work. Professional judgement, individual assessment and the relationship with you remain central to the strategy. Developing tools are labelled separately from services you can enquire about now.
Is general information enough for my situation?
It may help you understand the system. When individual qualifications, experience or registration circumstances change the answer, a personalised assessment is the appropriate next step.
Find the support for your next step.
Start with the assessment for your pathway, or explore services and tools for a specific task.